We handle everything from the contract to the completion of that contract and even tax preparation . Today's athletes are using social media to build audiences that are enviable by celebrities , their follower account and their bank account are forever linked . According to open door , the vast majority of n revenue has come from posting on social media apps .
Um There are businesses that are exchanging dollars or some sort of value for players doing social media posts . A lot of these athletes have significant social media followers and um , you know , that's the , they , they'll pay the athletes to essentially promote their business or whatever they want on their social media accounts . Um There's just a wide variety , there's , and the way that this is even trending now there's appearance fees , you can pay athletes , appearance fees .
We knew Nil was not a matter of if , but when I think the o'bannon case and other happenings legally showed us the road map that it was going to happen , but nobody knew exactly when . And so we just wanted to start helping athletes with their social media , help you build your brand , right ? Help you make the most of the time when you're playing at the school you're playing for and use that stage to set the stage for the rest of your lives .
College athletic departments have begun beefing up their nil departments behind the scenes . This includes dedicated social media teams for athletes , photo shoot rooms and information sessions on L talking about how to grow your brand for athletes , but it isn't just about the resources alumni have built up l funds that alumni are able to use as a tax write off to funnel money to their favorite college athletes to come to their school . This has led to some high school athletes signing multi million dollar deals with NL funds .
Um Additionally , you really have to look at the terms of those deals then because values and compensation is oftentimes largely dependent on the actual deliverables of the athlete . If the athletes just has to post once on social media , obviously , he's going to get paid a lot less than if it's a multiyear deal with tons of deliverables . So you can't look at it in a , in a vacuum .